- To have a powerful online value proposition
- To know your online market share
- To have a clear strategic goal
- To avoid wasting money and time through duplication
- To be agile enough to stay ahead
- To avoid being disintegrated
Start with a marketing plan defining transformation necessary. Subsequently, following the agreement, build an integrated digital plan which is part of the marketing plan on the whole.
A successful digital marketing strategy will help you take the exact decision to make your company unbeaten online. A process model that provides a structure that gives a logical series to follow and guarantee inclusion of all key activities of strategy development. We recommend different planning approach.
Build your buyer personas
For any marketing strategy be it offline or online; it is important that you know who you’re advertising to. The best digital marketing strategies are built upon thorough buyer personas. A buyer persona refers your ideal customer(s). This can be created by surveying, researching and interviewing your business’s target audience.
Identify your goals
No matter what your overarching goal is, you need to be familiar with how to measure it. Now, how you weigh up the value of your digital strategy depends on your type of business. It’s however, essential to ensure you’re able to assess. DELIMP can help you find out the metrics and help you adjust your strategy in the future.
Evaluate your digital marketing
At DELIMP the experts consider your available digital marketing assets to incorporate into your strategy. The earned, owned and paid media framework helps to label the digital channels that you’re already using. Hire us to evaluate your existing digital marketing channels and assets.