Difference between On-page SEO and Off-page SEO


Thursday March 11, 2021

Difference between On-page SEO and Off-page SEO


March 11, 2021

As Google continues to change constant updates and modifications to their SEO algorithm, one thing continues to face true. You cannot oversimplify things and only specialize in one dimension. Your SEO strategy must address both on-page SEO and off-page SEO.

What is On-Page SEO?

On-page SEO (Search Engine Optimization), it’s the process of optimization of website through changes in Source code, which means that you will have to adjust some elements on your site so that google search engines can understand the content, as well as the structure of the content or website, helping you get a better rank. You must know that your ranking depends on the content and data, which can be collected through website by the search engines. So in the basic language, if search engines can get more information about the site the more chances you will have to rank better in the search engine index.

There are some basic search engine optimization tactics:

  • Using keywords in your blog content and page title
  • Optimizing the Meta tag and Meta description to better stand out in search engine result pages (SERPs)
  • Using HTML tag and Image alt tags

On-page SEO factors:

Content:

SEO stands for Search Engine Optimization which helps your website rank high on search engines. SEO friendly content is that which is easy for search engines to index and that which enriches user experience. Search engines crawl websites to index relevant content which would give users the useful information that they are searching for.

Keywords:

Without efficient inclusion of keywords into the content, your website might highly go unnoticed by search engines and will not get ranked high on result pages. As a result your content will not reach a large audience.

Title Tag:

The title tag is an HTML element that specifies the main title of a web page. Title tag optimization is giving the heading to the content as per the service or product. It’s very important for search engine optimization and keyword ranking.

Meta Description:

A Meta description is the small paragraph text (snippet of information) shown on the search engine result page below the title. It is placed in the HTML of a webpage that describes its content.

1. Less than 155 characters: A Meta description should be written under 155-160 characters. If it is longer than 160 characters, the search engine will cut the end off. Actually, google does not measure by characters it measures by pixels. There are some tools to check the length of your Meta description and title tag.

2. Important keywords: when you writing your Meta description, you have to make sure to include the most important keywords on your page. This is because search engines often highlight where it find the content that matches what the searcher is looking for in your content (snippet information).

3. Call to action: “Learn more”, “Read more”, “discover”, “how” and “see” are all action-oriented words. You should include these in your Meta description if not start with. Including a call to action, words are effective because it tells the reader what they can do if they click on the result. As mentioned before, it is good to let the researchers know what they’ll get from visiting your page.

Alt-text:

Alt-text is the short of alternate text which means you need to enter the alternate key phrase or term in the image alt text field. Which is understandable by Google and other search engines.

The description is used in Meta Description as well as an Image description. The main purpose of the description is to provide information about related text or images.

URL Structure:

SEO is not just inserting Meta tags and link building but it involves a lot more than that, and an SEO-friendly URL structure is one of them. It should, first of all, be readable. Users read the URL before clicking on it, and if people cannot read it, Search Engines definitely won’t!

Here are a few points which you need to keep in mind:

1. Use hyphens instead of underscores

Google’s bots are known very well underscored as word separators. If your URL includes what_is_URL_Structure search engines might read it as whatisURLStructure

However, if you use hyphens in your URL, what-is-URL-Structure search engines would read it as:

  • What is URL Structure
  • URL Structure
  • Structure
  • URL
  • What is URL

2. Don’t use any capitals in the URL

This should always be avoided. Alphabet letters in URLs encrypt the URL, making it incredibly difficult to remember.

Also, http://Delimp.com/keyword is a different URL than http://delimp.com/Keyword.

3. Keywords in URLs

Keywords must be present in the URL but not more than what is necessary. The important keywords should be written at the starting of the URL as the Search Engines pay greater attention to that part.

Example: https://www.delimp.com/10-seo-tips-to-help-you-outrank-your-competitors-on-google

4. Avoid Parameters

These are nothing but the variables added to the URL.www.delimp.com/serviceID=12343

The above characters marked in blue are the parameters. Instead of adding these unformal characters, it is advisable to add real and clear descriptive words that are easy to understand by the users.

It’s better to use something like this:

www.delimp.com/service-name/12343

 

Internal linking:

Internal linking Link that is in your website pointing on another page of your website. They are commonly used in the main navigation. They allow users to navigate a website.

Why are internal links important?

Internal links are important for three main reasons.

  • Crawl
  • Relevance
  • Priority

Schema markup:

Schema markup is an easy way to ‘describe’ your content to search engines in a method they can understand it. For example, If Google bots to appear your business’s store name, address, and phone number then without Schema markup, this information would not display.

What is Off-Page SEO?

Off-page SEO (search engine optimization) refers to techniques that can be used to improve the rank of a website on the search engine results page (SERPs). Some people associate off-page SEO (search engine optimization) with link building but it is not only that.

Advantages of Link Building in SEO:

1. Build Your Brand Authority

2. Drive Steady Referral Traffic on Autopilot

3. Long Term Directory & Resource Links

4. Create New Relationships

5. Brand Name Exposure & Recognition

OFF-PAGE SEO FACTORS:

Backlinks:

Backlink is the process through which you can get traffic to your website from other websites. For example Website A has a link of Website B somewhere on its contents, then Website B has a backlink from Website A. So if Website B also puts a link of Website A somewhere on its content, then Website A has a backlink from Website B.

There are 2 types of backlinks:

  • Dofollow:  Dofollow backlinks are basically those links that crawlers are able to crawl you get do-follow links from websites that have high PA, PA scores, and low spam scores.

           *(Note: always check the DA, PA, and spam score of the websites before going for submissions.)*

  • Nofollow:  A Nofollow link is often overlooked by Google. As a result, it will not really have a direct impact on the site. A Nofollow link will not affect the position of a site in the search results.

Social promotion:

Social promotion is a way to get more traffic by social media post, social posts that generate a lot of clicks will instantly help boost traffic to the website.

Local SEO:

Local SEO is a search engine optimization process that helps local businesses rank in local searches on Google/Yahoo/Bing and other search engines so that your business is seen by potential customers searching for a local business or just searching for services as per customer’s preferences.

 

 

 

Why Thin Content Still Ranks as a Top SEO Issue to Solve


December 20, 2017

What is SEO & How to Rank Number One on Google?

SEO Strategy – SEO which is generally referred to as Search engine optimization is basically a service that is provided by Companies basically to make your website ranked at number one. But does it really work? Yes, it does. But nowadays, there is so much fraud going on. Do you think why am I saying so? Let me tell you in brief.

Once I was going through web content and what I noticed about it was that it was a thin content. Yes, a thin content problem was there in it which is quite a dangerous and menacing for other websites which operate on the Internet and it is also one of the Top SEO Issue. Isn’t it a problem? My SEO analyst or forecaster was the one who made me notice this fact otherwise I would have just skipped those things.

There is much content on the Internet which is worth ranking and their owners think that why they don’t have a rank on Google or other web searching stations, but it is very important to note that people should be very calm while doing so. Don’t worry if you don’t rank well.

SEO Marketing – Improve Your Rankings in SERP

There are many websites who used to own thin content and still they have a good ranking on the search stations. One such example includes when I saw a B2B leading site on the Internet which used to deal with the making of Industrial parts and my SEO analyst made me understand the fact that this website, particularly is receiving 140% more attention and viewers as compared to the progress of last years. This site is getting a whole bunch of inquiries.

10 Reasons Why Social Media Marketing Is Indispensable For Your Business Today

After so much of information and inquiries I noticed that there were so many latest websites which were established in past months and those websites were generally linked to mobile and I saw that there was so much of thin and low content on it which made me believe that “thin” content is still a very severe problem that relates to all the websites out there.

After the updating of 2011 Panda, there is still a concern about Thin Content

There are so many problems that are related to search engine optimization and the issue of thin content is just not new to SEO. In February 2011, Google commenced something new in the internet world which was mainly known as Panda update which focused mainly on the inferior and substandard sites which have very low and thin content. There were a number of sites which were the reprimand and punished for having such cheap and thin content which was ultimate of little or no value. So it’s the time to glance at best content marketing tips. However, this is not it there were solutions that were invented to solve the problem of thin content.

Some of the solutions for Thin Content

1) The first and foremost step included recognizing the sites having thin content as it is very terrible and dreadful of the strength of SEO. There were many sites that created thin content so they were penalized or SEO audit would have warned them. So, for those sites, it was really very important to plan something very tough which can fix their problems.

2) To cut it or to improve it? Now, this was the question in front of the site owners. Site owners often have this tendency of reacting in a very uncertain manner when they get to know about their sites which have thin content. They think to remove all of it. But this is not the only solution left is the problem of thin content can be fixed by making efforts towards the site and then it can definitely stand on its feet.

3) The website owners must keep their content to the point so that it does not look like a waste of time. The keywords should be such that people could have searched for it and it cannot be poorly rated. The choice is always with the owner of the website which can make it to the best or lose it anyways.

People might not be aware of the fact that how thin contents actually look like. There are so many examples of how thin content was when we actually went through the approach of content improvement.

Some of the examples include – SEO strategy

  • There were many sites whose content was copied or scraped from somewhere.
  • There were sites that lack possible keywords. And keywords are the only technicality which can rank your websites

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The SEO analyst suggested the website owners various SEO Strategy and Tips improve the content as much as they can. Some pages were rewritten, some were optimistically changed, and some were even reviewed. The important information on the site was given a good description and they were thoroughly explained by brief clarification and justification as well. So, these were some SEO strategies that really worked wonders and the problem of thin content was solved to a great extent.

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