What Is Mobile App Development & How Mobile App Is Important In Your Business?


Monday December 23, 2019

What Is Mobile App Development & How Mobile App Is Important In Your Business?


December 23, 2019

Welcome to our blog! You are here because you are looking to understand what Mobile App Development is or why do businesses need them. So, you are nodding in confirmation. Just answer one simple question what is the one thing you cannot live without other than food.

Hint! It is a handheld device with the power of digital.

Your guess is right. It is a mobile phone. And your smartphones contain a huge number of mobile applications performing various tasks for you. Apps make life a lot easy. This is the reason more than 86% of the total time spent on iOS and Android connected devices is on mobile apps. Poor browsers have only 14% of the share. We are the top Mobile App Development Company in Doha with a number of successful project experience. Let us explain to you.

What is Mobile Application Development?

It is a process of writing codes and developing software that interacts with both the hardware and software of mobile devices. The use of this app can be for the personal assistant level or for assisting at the enterprising levels. They are different from traditional web applications.

Importance of Mobile App in Business

Since the number of mobile users is increasing and more people are buying online, mobile apps are a great way to bring your customers. Through mobile development, you also stay afloat with the competition. The following benefits of the app will further help you to order your business mobile app immediately:

Helps Build Your Brand Recognition- Every business needs to ensure that they build their brand value in the market. Then the second step comes recognition of that brand among the customers. We are the best Android App Development Company with continuous experience in building brand recognition of our clients. A great mobile app helps in brand building and increasing its recognition.

Helps Increase Customer Loyalty- With technology evolving, the traditional methods of advertising are slowly losing their sheen. The customers visiting your mobile app will get a lot more personalized information. It will help you build a connection with them. You can plan a loyalty program for them and easily track them.

Helps Into On The Go Marketing- The best part of having a mobile application is that customers can use it from anywhere and at any time. It gives you a good option of on the go marketing and builds your brand. It also helps increase conversion rates.

Read this also  10 Reasons For Building Mobile App With Ionic Framework

Better Customer Satisfaction And Engagement- Mobile apps are the best way to offer your services to the customers. They can interact with your customer care team or sales team. This way you are eliminating any delay in service. Also, through feedbacks and discounts, you can easily keep your customers engaged.

Conclusion- The present time demands mobile app development for business. Customers find it better to shop online through apps. This is enough reason you should have an app. You can always reach us for more information.

Learn Growth Strategy For Your Mobile App


December 21, 2017

App Store Optimization (ASO) – The development of the Mobile App and get it released on the App Store gives you a great sense of accomplishment. However, after a certain point in time, you realize that it was just the first step towards a great goal. After the development, you wonder, now what? Now is the time when your brain is enlightened with the fact that the major challenge is waiting for you which is to get users to use your app and ensuring that they will keep coming back to use it further. It’s important to build up a growth strategy for your app to stand out in the digital world.

Why do you need a growth strategy for ASO?

After building an app, a well-planned growth strategy is required for 2 reasons:-

  • User Accession (to get users to use your apps)
  • Retention of App (being consistent with the usage of the app)

Now, an acquisition is all about marketing, which basically includes app store optimization, paid and organic accession; while Retention combines marketing and the product which technically is inclusive of experience of the users, engagement in the app and most importantly the performance of the app. This aids us to know about where actually the app development stands in the app store.

The three major steps to follow to develop a perfect growth strategy for the app

After executing a very innovative and unique idea for an app, and then developing it comes a question; now what? So to answer this and to grow your app on the app store, you need to plan your strategy in the following three steps:-

  • User accession
  • User retention
  • Growth analytics
1. User Accession- get the target users to download your app

After the development of your app, it’s necessary to grab the attention of the tech-savvy and make them download the app. Here are three ways to get the user-accessible for the app:-

App Store Optimization (ASO)

Optimizing the text of the app is one of the useful ways to grab the attention along with using attractive and convincing screenshots and improving the ranking of your app. Organic Accession (Providing free download)

Using a very catchy yet concise tagline is a mantra to impress the users. To enhance the accession, you should also focus on communicating with the users to be aware of what they expect from your app and to ensure them the best results.

Paid accession

Promoting the app on Facebook and examining that what is working for your app is one of the proven ways to increase the accession.

2. User Retention

After getting people to download your app, it’s important to acknowledge their experiences and also the performance of your app. Here’s an insight to know how to make users re-engage in your app:-

User experience

You need to know if the users really understanding the ways to use your app. If it’s complicated, then your app will be as important as a white crayon.

Re-engagement

Updating the app using exciting new features after the feedback and using push-notifications, you can make users re-engage in your app.

Performance

To maintain an almost crash-free app is one of the most important steps to achieve user-retention.

3. Analytics for growth

One important thing to note here is that analytics is about the efficiency of your app and not about the number of downloads. This toolbox will definitely help you to analyze the growth of your product:-

  • User behavior
  • App quality
  • App store comments and reviews
  • Communication channels
  • Press mentions
  • A/B Testing

10 Easy And Important Steps To Build A Mobile App

These steps will aid you to develop a result yielding growth strategy; however, thinking out of the box is the mantra to develop an effective plan as to this is not just about developing an app but about a whole perspective of running a business.

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