What Is e Commerce, Its Types & The Important Of e Commerce Websites In Business Growth?


Tuesday December 17, 2019

What Is e Commerce, Its Types & The Important Of e Commerce Websites In Business Growth?


December 17, 2019

What is e Commerce – For the past decade, the global economy is in a revival state. After the global recessions in 2008, businesses have to design new strategies for growth. When we talk about business, it is not about only survival but growth also matters. The rise of the online business model is one way to achieve better growth. This gave birth to eCommerce for businesses; you use the power of the internet to sell your products and services.

What is the Meaning of e Commerce?

eCommerce or Electronic Commerce is buying and selling goods, products, and services online. To avail of the services, you need an internet connection but no physical store necessary. When you transfer money, funds, and data, they are considered Ecommerce. Some of the leading eCommerce companies in the world are Amazon, Alibaba, Flipkart, Shopify, eBay, Quikr, OLX, etc. As per an estimate, global retail eCommerce will reach about 27 Trillion USD. This is growing at the rate up and over 20% for the past 5 years. To carry out the eCommerce business, you need a business Ecommerce website. For that, you need to hire a good eCommerce web design company.

What is eCommerce Website?

They are online portals, which contain a list of products and services to display. And facilitate online transactions for their buying and selling. In the early days, emails and phone calls were the ways for eCommerce. Now, a single website has the entire feature. We are the best eCommerce website design company in Dubai, offering years of experience in eCommerce website development.

Different Types Of eCommerce Models

Keeping the parties involved in the transactions, Ecommerce is classified into four categories.

Business-To-Business Model- This is the first type of eCommerce where business-to-business transactions happen. Here one business is selling and the other one is buying. There is no involvement of the final customer in this model. The online transaction is only between the manufacturers, wholesalers, retailers, etc. 

Business-To-Consumer Model- In this model, companies directly sell their goods and services to the consumer. The consumer browses the website of the company, looks at the products, pictures, and read reviews. After satisfaction, they place their order and the company ships them the product directly to their address. Some of the examples are Amazon, Flipkart, and Alibaba, etc.

Consumer-To-Consumer Model- This is a very simple model. Here the consumers are directly in contact with each other. No company involvement is seen in this. The people sell their goods, assets or services directly to an interested party. The most common goods traded are cars, bikes, beds, electronics, etc. The well known OLX and Quickr work on this model.

Consumer-To-Business Model- It is a reverse business model to B2C. In this, the consumer provides products or services to the company. For example, an IT freelancer who sells his software to a company.

Read Also – How Can I Make My ECommerce Website More Attractive

Importance Of eCommerce Website In Business Growth

The first half of this article covers details about eCommerce. Now, in the second part, we will cover why eCommerce is important. Any doubt you have until now will be cleared. After reading this, you will know exactly why you should start planning your eCommerce website.

Increases Your Customer Base- Every business needs new customers along with the existing ones to achieve growth. If you are a local business with a physical store, eCommerce website helps you to sell anywhere in the world. There is no geographical limitation. Adding to this emergence of mCommerce is also boosting online business.

Building Brand Presence- The biggest advantage of e-Commerce is it helps boost your brand presence in the market. Your customers can recognize you better. This converts into a higher sale. Proper SEO of the web pages brings more business and increase brand value.

Marketing At Reduced Price- Businesses need extra money in hand to plan growth. At the same time, they cannot compromise with marketing because that brings customers. By going online, you reduce the cost of your marketing. You do not need too many personal to handle marketing or traveling. Also, the cost of marketing through social media and paid Ad services by search engines is a lot less than traditional ways.

Can Influence The Customer With Minimal Effort- Manually it is difficult to follow up on the leads one by one. Automated emails and messages help to reach more customers. The website is live 24*7 that means the customer can anytime visit your website and make a purchase.

Analytics For Better Decision Making- The advantage eCommerce websites offer is that you get complete data on your customer behavior. You also get to know what are your most selling products and services. You can easily make decisions based on them.

Conclusion

Better conversion rates and customized offerings make eCommerce a better choice. Along with this, more people now prefer to shop online. We bet these are enough reasons to have your eCommerce website for better business growth.

The 6 Biggest eCommerce Web Design Mistakes You Can Easily Avoid


November 4, 2019

E-retail business is growing very fast. With this, the demand for e-commerce websites is also increasing. To sum up, competition is increasing exponentially. As a business, you need to stay ahead of your competition to survive. Here, the e-commerce website plays an important role to stay ahead in the game. For the website to be effective, you need an attractive e-commerce web design. We are the best eCommerce web design company. Our developers pay great attention to the website structure to help users browse with ease.

Customer experience is a very important part of the e-commerce web design. A great design means a seamless experience of shopping online. Since e-commerce is booming and more people are coming online to shop. The demand is increasing at a rapid pace, also the competition. You need to make a good impression on your visitor right from the word go. Failure in doing so will lead to lower demand. If you need eCommerce web design UAE, we offer flexible services with the expert team in designing and development of e-commerce websites. Over the years, we have learned many things that we need to take care of to make an attractive e-commerce website.

Given below are the 6 biggest mistakes in e-commerce web design that you can easily avoid.

You Have Made A Cluttering Design- Web designing is an art. The user needs a great look and feels while visiting the website. When we talk about e-commerce websites, they are built to make sales too. In this case, your design should catch the eyes in the first look and keep the user on it long enough to make the conversion. However, if you put too much information together it will make the user confuse. It is because the readability is low. We provide engaging solutions for the eCommerce web design Dubai.

You Have Used Low-Quality Images- You need to sell the products through e-commerce portals. Images play a very important role in it. The buyers who visit the website first need to see the image of the product. If the image is of poor quality then depletes the mood of the buyer. We offer e-commerce web design with sharp and high-quality images for the products. Our team understands that a happy user is a happy buyer. By using high-quality images, you ensure they are having good experience of using your website.

You Have Made The Checkout Process Complicated- As per a study by Bayard institute the third most common reason for users dropping out is because of the long and complicated checkout process. This means your conversion rates drop and also your sales. For the best online shopping experience, the user must have a short and fast process to checkout. In this process, make sure you do not hide any tax and shipping cost with each purchase.

Products Description Is Very Confusing- The content on the e-commerce website should always be standard and clear to understand. Any confusing word can demoralize the buyer and change his mood. A clear and engaging description supports the look and feels of your product. The buyer should be able to understand the benefits of the products. Too vague a description of product confuses the customer and leads to drop out. Hire a good copywriter for informative product descriptions.

Design Is Not Responsive With Low Speed- The internet search through mobile is increasing at a very fast pace. More than 65% of people are now using the internet through their mobile. If your design does not support a smaller screen of smartphones and tablets then you are going to lose a lot of business. You can easily find out whether your website is mobile-friendly or not using Google’s mobile-friendly test. Another aspect is that of the speed of loading. You have made a fabulous design but it loads with the speed of a snail. You will lose your customers.

Users Cannot Contact the Support Easily- Ecommerce website is for selling products that means there must be a policy for return or exchange too. Any buyer will first try to understand these policies before making any purchase. Not only this, but they also need support in case of any issue while buying a product. Another case may arise when the product delivered is not up to the mark or different that needs to be exchanged. The customer must be able to contact the website’s customer support in any need. The lack of information decreases customer’s inclination to buy.

10 Questions To Ask Before Website Design Or Web Development

Conclusion

Having confidence in your work is one thing and overconfidence is another. Ecommerce website projects demand greater thinking and care during designing and development.

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