Best Paid Media Marketing
An external marketing effort that involves a paid placement is referred to as a Paid Media. It includes PPC advertising, display ads and branded content. This is a vital component of revenue growth and brand alertness for online businesses. Paid Media Marketing is very much similar to conventional marketing, whereby you pay a third party to relay your message to other individuals. And when we talk about results, the results that matter to you leads, sales, conversion, revenue and utilization not only the performance that agencies like to measure. We are passionate about diving into business data to get a complete picture of customers, business and performance.
Paid Media Channels
It’s imperative to re-examine a selection of ad platforms recurrently to make sure that you are reaching online audiences. Decide if one of these platforms can be added to the paid media mix.
- LinkedIn Ads
- Bing Ads
- AdWords
- YouTube
- Amazon Sponsored Links
- Mobile and App Ads
- AdRoll
Why use paid media?
For some users, an endorsed post will be their first public relations to your business or brand. Whether yours is a new venture or already well established, the chance to spread your brand as extensively as feasible should be the top purpose.
At the outset, this might appear redundant. The major strengths of web marketing and social media are that they allow you to stay away from the typical pitfalls of paid publicity. However, paid media has a valid usage and can work in cycle with earned and owned media to help an online business grow up.
The results of your paid content will be easier to track as compared to organic content. Social media providers habitually provide statistics on how many views, shares, clicks your paid content receives.
Project Brief
PPC Audit
Keyword research
Competitive Analysis
Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals
Paid Search Strategy
Measurement Planning
Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client
Content Implementation
Technical Implementation
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
Project BriefShort-Term Adjustments
Campaign Adjustments
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Quarterly Review
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