App Store Optimization (ASO) – The development of the Mobile App and get it released on the App Store gives you a great sense of accomplishment. However, after a certain point in time, you realize that it was just the first step towards a great goal. After the development, you wonder, now what? Now is the time when your brain is enlightened with the fact that the major challenge is waiting for you which is to get users to use your app and ensuring that they will keep coming back to use it further. It’s important to build up a growth strategy for your app to stand out in the digital world.
Why do you need a growth strategy for ASO?
After building an app, a well-planned growth strategy is required for 2 reasons:-
- User Accession (to get users to use your apps)
- Retention of App (being consistent with the usage of the app)
Now, an acquisition is all about marketing, which basically includes app store optimization, paid and organic accession; while Retention combines marketing and the product which technically is inclusive of experience of the users, engagement in the app and most importantly the performance of the app. This aids us to know about where actually the app development stands in the app store.
The three major steps to follow to develop a perfect growth strategy for the app
After executing a very innovative and unique idea for an app, and then developing it comes a question; now what? So to answer this and to grow your app on the app store, you need to plan your strategy in the following three steps:-
- User accession
- User retention
- Growth analytics
1. User Accession- get the target users to download your app
After the development of your app, it’s necessary to grab the attention of the tech-savvy and make them download the app. Here are three ways to get the user-accessible for the app:-
App Store Optimization (ASO)
Optimizing the text of the app is one of the useful ways to grab the attention along with using attractive and convincing screenshots and improving the ranking of your app. Organic Accession (Providing free download)
Using a very catchy yet concise tagline is a mantra to impress the users. To enhance the accession, you should also focus on communicating with the users to be aware of what they expect from your app and to ensure them the best results.
Promoting the app on Facebook and examining that what is working for your app is one of the proven ways to increase the accession.
2. User Retention
After getting people to download your app, it’s important to acknowledge their experiences and also the performance of your app. Here’s an insight to know how to make users re-engage in your app:-
You need to know if the users really understanding the ways to use your app. If it’s complicated, then your app will be as important as a white crayon.
Updating the app using exciting new features after the feedback and using push-notifications, you can make users re-engage in your app.
To maintain an almost crash-free app is one of the most important steps to achieve user-retention.
3. Analytics for growth
One important thing to note here is that analytics is about the efficiency of your app and not about the number of downloads. This toolbox will definitely help you to analyze the growth of your product:-
- User behavior
- App quality
- App store comments and reviews
- Communication channels
- Press mentions
- A/B Testing
These steps will aid you to develop a result yielding growth strategy; however, thinking out of the box is the mantra to develop an effective plan as to this is not just about developing an app but about a whole perspective of running a business.