“Marketing is no longer about the stuff that you make, but about the stories you tell,” rightly said Seth Godin, a bestselling author and blogger. But how does a brand tell its story in an age where everything is digital and most importantly, in a market as intense as UAE where people rely significantly on digital platforms. The answer to this question lies in building online presence, not just by building a website, but by building one that grabs eyeballs and marketing the brand across various social platforms that today’s customers count on. Especially in markets such as UAE where an average person now owns 3 connected devices, 57% consumers conduct product research via smartphones and 63% percent of people use smartphones to search for local businesses, it’s imperative for businesses to make the most of their online presence and social channels by reaching out to a large number of audiences and prospective customers.
To ensure the same, it is of utmost importance for a company to associate with the right digital marketing partner that understands all the prerequisites for creating a strong online presence and knows exactly where and how to market a business.
Here are a few essentials that a company must consider while entrusting a digital marketing service providerin UAE with the task of marketing its business:
Don’t consider the experience, but the expertise
Many would tell you to look for an experienced digital agency rather than associating with a young team of digital marketers. While this may be true in some instances, you can’t always go by this criterion. When it comes to digital marketing, it’s more about a fresh and innovative approach and an agency’s expertise as compared to the age-old or the conventional ways of doing things.
Look for references
It’s always recommended to refer to an organization’s past projects and work to know how good they are.This can be a lot better than going through the testimonials given on a digital marketer’s website as it’s often difficult to determine their credibility.
Consider their technical prowess and approach to innovation
In any market segment such as UAE where users embrace digital platforms to do almost everything in their daily lives, it’s crucial for a brand to know whether its digital partner is innovative and tech-savvy enough or not. So, do your research and see if the companies you are short listing fit these criteria and accordingly make your choice.